Many world cultures (including the Japanese, Chinese, Aztec and Mayan) see a "Rabbit in the Moon" rather than the western "Man in the Moon". The Moon Rabbit embodies the lunar attributes of creativity and romance; he is ingenious, industrious and inventive. Kirk Design Inc. sees the rabbit, and admires its shining example.

"To us it represents the ability to imagine new possibilities and to make them real. We see the Man in the Moon too, and admire that touch of lunacy he brings to the world."